Institute of Zen Shiatsu Studies

Student recruitment campaign

The Institute of Zen Shiatsu Studies was open for registration and wanted to get the word out quickly. Since this is a specialized field, we determined the school would most likely appeal to adults between the ages of 25-34 who are switching careers. We created a print campaign with a smart, rebellious tone. Guerrilla-style wild postings were placed around Toronto near popular stores, coffee shops and restaurants. We came up with bold headlines to break through the noise and commotion of these high-traffic areas, and bring our message to as many people as possible.